More About Advertising - The Alternative Voice of Advertising ...
More About Advertising set out to be the alternative voice of advertising, marketing and media nearly ten years ago and since then has developed into one of the main sources of news, …
About us - More About Advertising
More About Advertising set out to be the alternative voice of advertising, marketing and media nearly ten years ago and since then has developed into one of the main sources of news, …
Are the big ad holding companies still holding up?
2024年10月24日 · For decades they've been the central plank of the worldwide advertising empire but now people will be asking (of the ad holding companies) do we need them? Is their time …
Fed up with your ad agency? Be like Ariel and send for Peter Crouch
12 小时之前 · Even the mainstays of the FMCG world, long the main money providers to network agencies, are making their own ads now - hardly surprising when many only seem to require a …
MAA ad holding company, media agency, US agency and …
Ad Holding Company of the Year 2024 was the year ad holding companies became interesting again. First we had Publicis Groupe surging ahead of the pack (set to supplant WPP as the …
New Commercial Arts enlists AI for Vodafone
2024年12月4日 · Here’s a step forward for the dreaded AI, a new Vodafone corporate-style film, running as an ad in the some markets. Courtesy of New Commercial Arts (now owned by …
Mars launches global ad review of nearly everything
2024年11月13日 · Mars is reviewing most of its global advertising with the exception of creative (mostly at Omnicom) which poses a further challenge for WPP media operation GroupM. …
MAA Ads of the Year: Barclays from BBH - More About Advertising
2024年12月27日 · No Ad of the Week this week (were there any ads?) so let's begin a canter through the Ads of the Year between now and 2025, beginning with this effort from BBH for …
Landor: brands need to be not just recognisable, but deeply felt
The days of meticulously crafted campaigns, broadcast from the ivory towers of Madison Avenue, are over. Consumers are no longer strolling patiently down a pre-ordained path to purchase; …
MAA 2024 Review of the Year: what’s creativity got to do with it?
No prizes for guessing this year's big event, the mooted $30bn takeover of IPG by Omnicom. Whichever sector of the ad industry you want to talk about this is going to have a big impact, …