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Campaign India reports on an emerging media and has grown to be the authoritative voice of the media, marketing and advertising community in the asia pacific region
Will user-generated content dominate brand marketing in 2025?
18 hours ago · India’s advertising and marketing sector is witnessing a silent revolution with user-generated content (UGC) emerging as a key factor influencing consumer buying. On e-commerce platforms like Flipkart.in or Amazon.in or even brand websites and online search, consumers, by default, look up what ...
Year in review: Campaign India top 50 - part one
Dec 22, 2023 · Continuing with our year-ender series which also features a daily rapid fire, and the top 10 moves of the year, here's Campaign India's pick of the top 50 campaigns from 2023.
The changing face of political ad campaigns in India
May 6, 2024 · One of the BJP's popular 2014 election videos. One amongst BJP's "India Shining" ads in 2014. Speaking about the 1984 and 2004 campaigns, Jha says, “After the demise of Indira Gandhi, invoking a sentiment of fear that had enveloped the country channelised into a great public mobilisation.
News - Campaign India
Articles under News. Campaign roundup: Week of 23 Dec The latest ad films and campaigns from brands like Cred, BN Group, Style condoms, Gromax , The Bear House, Mad over doughnuts, Chinese Wok, Cadbury Bournville’s, Aukera, Elver, Roche Diagnostics, Wonderla, Narayana Health, Third Wave Coffee, ManipalCigna, Voltas Beko in our weekly roundup.
Beyond clicks: Why print ads are thriving in the age of digital
1 day ago · In contrast to global trends, India’s print advertising has been exhibiting a resurgence. According to a TAM report, the ad space per publication grew by 5% in the first half of 2024 as compared to the previous year and by 11% per cent for the corresponding period in 2022.
Year in review: Campaign India top 50 - part five
Dec 29, 2023 · Continuing with our year-ender series which also features a daily rapid fire, and the top 10 moves of the year, here's Campaign India's pick of the top 50 campaigns from 2023.. The top 50 campaigns are picked by the editorial team of Campaign India and are listed alphabetically.. View part five: Tanishq (conceptualised by Lowe Lintas)
Branding and design trends in India in 2024
5 days ago · Branding and design trends in India in 2024. Stratedgy's co-founder takes an overview of how various top brands in India went beyond the ordinary this year, combining elements of culture, innovation, and customer connections.
Eye-catching agency hires of 2024 | Advertising | Campaign India
5 days ago · The advertising industry in India experienced several leadership moves throughout the year, with agencies firming up their core teams with top management hires. From creative geniuses to leaders with sharp business acumen, these hires signify organisational transformation capabilities that agencies ...
Campaign India top 50: Part one | Advertising | Campaign India
Dec 26, 2022 · These 50 pieces of work are among the 750-odd campaigns we published in 2022. The top 50 campaigns are picked by the editorial team of Campaign India.