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Campaign India reports on an emerging media and has grown to be the authoritative voice of the media, marketing and advertising community in the asia pacific region
MiQ scouts for a CEO to lead its Indian operations
2024年10月1日 · MiQ’s co-founder and global CEO, Lee Puri, has long enjoyed his visits to India. These trips offer him a chance to engage with the company’s 225 clients, a relationship base built steadily over the last decade and a half.
'Your idea must impress, your craft must evoke envy': The Spikes …
2024年11月28日 · 'Your idea must impress, your craft must evoke envy': The Spikes Asia 2025 challenge. Ogilvy's Kainaz Karmakar, jury president for the Design and Industry Craft category talks about what it takes to win at the 2025 Spikes Asia awards.
TRA Brand Trust Report 2024: Dell tops brand trust chart fifth year …
2024年3月28日 · TRA Brand Trust Report 2024: Dell tops brand trust chart fifth year in a row. Honda two-wheelers soared to second place from last year’s 30th, with Amazon, Titan and Sony making up the rest of the top five, as highlighted by the report on India’s 'Most Trusted Brands'.
Rethinking brand engagement in the age of responsible advertising
2024年11月29日 · As the conversation around responsible advertising grows louder, the decision to impose guardrails on social media interactions for younger audiences is sparking debates across industries.While some brands may see this as a challenge, it presents an opportunity for a paradigm shift—one where ethics, creativity, and meaningful connections take centre stage.
Amazon’s MX Player acquisition marks its strategic play for India’s ...
2024年10月7日 · Amazon’s acquisition of MX Player, India’s top free streaming service, signals the company’s strategic move to stand out in the crowded OTT space.
Cadbury 5 Star gives the AI revolution a humorous pushback
2024年11月29日 · Known for its long-standing humorous philosophy of ‘Eat 5 Star. Do Nothing’, Cadbury 5 Star’s new ‘Make AI Mediocre Again’ aka M.A.M.A campaign raises a cheeky alarm on the ever-increasing speed of artificial intelligence, which has accelerated the pace of daily life, leaving people with little breathing space to sit back and relax.
Googlies on Google: A curiosity-driven game for search
2024年10月24日 · Googlies on Google: A curiosity-driven game for search . The campaign, conceputalised by Ogilvy India, aims to make the simple task of searching for information on Google into a curiosity-driven, interactive search experience.
Pokémon firms up five-year marketing plan for India; to invest INR …
2024年10月18日 · The Pokémon Company is introducing an aggressive five-year plan to enhance its presence in India. As the first step, it is looking for new partners to help it with advertising and marketing of its brands in the country.
#brand trust report 2024 | Campaign India
2024年3月28日 · TRA Brand Trust Report 2024: Dell tops brand trust chart fifth year in a row Honda two-wheelers soared to second place from last year’s 30th, with Amazon, Titan and Sony making up the rest of the top five, as highlighted by the report on India’s 'Most Trusted Brands'.