Clicks, culture, and collabs: Why India is the new playground for ...
2024年11月25日 · India's rapidly expanding digital landscape is increasingly drawing international influencers, who are capitalising on the country’s vast and diverse online audience. With the influencer advertising market projected to reach USD 294.3 million by 2024 and grow further to USD 543.6 million by 2030 ...
ANI accuses OpenAI of copyright violation over ChatGPT training
2024年11月22日 · The Delhi High Court has summoned OpenAI, the U.S.-based artificial intelligence company, following a petition by Asian News International (ANI), which accuses the tech giant of copyright infringement.
Brands embrace joy, humour and nostalgia on children’s day
2024年11月14日 · Children’s Day, celebrated on November 14th in India, holds deep cultural significance as a day to honour the legacy of Jawaharlal Nehru, the first Prime Minister of Independent India and one who was known for his love for children.
Social Samosa unveils Social Media Calendar 2024
2024年1月11日 · From Chief Marketing Officers to social media managers, effective planning is the cornerstone of success for marketing professionals. As we enter the new year, the focus is on developing content plans, and this calendar provides a valuable tool to strategically choose the occasions you want to capitalize on.
When missing out drives buying in: The rise of FOMO marketing
2024年11月19日 · The use of FOMO has been a reliable cornerstone for marketers to permeate and tap into something very primitive inside the sapiens' brains.
Bold ideas need fearless selling with deep conviction: Himanshu …
2024年11月7日 · Bold ideas need fearless selling with deep conviction: Himanshu Saxena Himanshu Saxena, COO & MD of BBH India and a jury member for Social Samosa's 30under30, emphasises the importance of genuine curiosity, embracing AI and data, and fostering diversity & inclusion in the advertising industry.
Social Throwback 2023: Top 50 Indian ad campaigns - SocialSamosa
2023年12月5日 · CGI and AI largely remained the common denominators this year with brands leveraging them to infuse creativity and innovation into campaigns. Social Samosa speaks to NCDs and CCOs to curate a list of the top Indian ad campaigns that made a mark in 2023.
Jaguar's rebranding: A car brand's leap from prowling cats to Zero …
2024年11月22日 · "The most beautiful car ever made." – Enzo Ferrari, on the Jaguar E-Type. This quote is famously attributed to Enzo Ferrari, and when I grew up and had the privilege to see it, I knew exactly what he was talking about. Jaguar, the British luxury automobile manufacturer founded in 1922, is ...
Moo Deng the Hippo recommends ‘H for Handwashing' with …
2024年11月11日 · Lifebuoy sees this as a major leap in its goal to ingrain handwashing into the lives of kids everywhere. As Khim Yin Poh, Lifebuoy's Global Brand Vice President, puts it, “We are thrilled to work with the world’s most popular and adorable hippo Moo Deng, and the most tech-savvy and loving AI-Teacher Hippo, for our ‘H for Handwashing’ campaign.
We focus on creating designs that people can connect with on a …
2024年11月19日 · In the world of design and branding, Multia is making a name for itself. It all began with Samhita Bhatkar, Founder and Creative Director of Multia, a curious graduate with a passion for technology and a fascination with the early internet.Inspired by her vision of building a creative universe, Samhita envisioned an entity that could proudly showcase her interpretation of …