More About Advertising - The Alternative Voice of Advertising ...
More About Advertising set out to be the alternative voice of advertising, marketing and media nearly ten years ago and since then has developed into one of the main sources of news, …
About us - More About Advertising
More About Advertising set out to be the alternative voice of advertising, marketing and media nearly ten years ago and since then has developed into one of the main sources of news, …
New Commercial Arts enlists AI for Vodafone
Here’s a step forward for the dreaded AI, a new Vodafone corporate-style film, running as an ad in the some markets. Courtesy of New Commercial Arts (now owned by Ogilvy) which describes …
Landor: brands need to be not just recognisable, but deeply felt
The days of meticulously crafted campaigns, broadcast from the ivory towers of Madison Avenue, are over. Consumers are no longer strolling patiently down a pre-ordained path to purchase; …
MAA Ad of the Week: Vodafone from Leo Burnett
We’ve had two sides of Vodafone this week: a refreshingly traditional (and nostalgic) take on 40 years of mobiles from Leo Burnett. What Leo UK does best: capturing ordinary people being …
Are the big ad holding companies still holding up?
2024年10月24日 · For decades they've been the central plank of the worldwide advertising empire but now people will be asking (of the ad holding companies) do we need them? Is their time …
MAA ad holding company, media agency, US agency and …
Ad Holding Company of the Year 2024 was the year ad holding companies became interesting again. First we had Publicis Groupe surging ahead of the pack (set to supplant WPP as the …
Mars launches global ad review of nearly everything
2024年11月13日 · Mars is reviewing most of its global advertising with the exception of creative (mostly at Omnicom) which poses a further challenge for WPP media operation GroupM. …
News - More About Advertising
The alternative voice of advertising, marketing and media. Polly McMorrow exits IPG’s McCann – joining Brim start-up looks likely option
What drives trust in advertising? That depends on your world view …
2023年9月14日 · The UK public’s trust in advertising is driven by engaging creativity, while ad bombardment sends trust plummeting. So far so predictable, but this year's biannual report …