This article delves into results from WARC and Aprais showing whether the relationship between marketers and agency correlate with effective work. A report by Aprais and WARC highlights a significant ...

Anna Hamill, Tom Roach, Leo Rayman, Jo McClintock, Sameer Modha and Kate Waters In the second of two episodes covering the IPA Effectiveness Conference, WARC's Anna Hamill speaks to Tom Roach ...

WARC's Ann Marie Kerwin talks to Ad Net Zero's US director John Osborn and lead climate science and policy advisor Bill Wescott, discussing the creative and scientific perspectives in coming up with ...

A discussion into the reasons behind a decline in humour in advertising, and lessons in how humour can drive growth. At the 2024 Cannes Lions Awards, a new category was added within the culture and ...

For nearly a decade, Magnum has been hosting a two-day event at La Croisette Magnum House during the Cannes Film Festival. Here, the brand unveils its communication concept for the year, new products ...

The NBA appears to have mended a rift with the Chinese government after announcing it will play two preseason games in the Chinese territory of Macau next year – a development that suggests the league ...

Key driver analysis (statistically inferred importance analysis) is commonly implemented to understand what customer satisfaction attributes are most important in driving overall customer satisfaction ...

Fluctuating weather patterns are making it more difficult for retailers to plan seasonal offerings to match consumer demand. Demand for circular fashion is growing; leading retailers are exploring ...

This paper, created in collaboration with TikTok, illustrates how brands can achieve positive business effects from focusing on relevance and provides a framework for creating content and ads that are ...

Two major trends are emerging which are likely to shape gaming media’s growth through 2025: maturation and consolidation. With a new precedent set, it’s very likely that other brands will more ...

Unilever’s Ramanathan Vythilingam explains why brand advertising needs to be mainstream and go beyond “us versus them” themes which highlight the similarity that binds us diversely, instead of ...