poltronesofà has appointed Carat as its UK media partner following a competitive pitch process. This decision reflects the Italian furniture retailer’s commitment to strengthening its UK presence ...

Google’s release of the 2024 top trending searches offers a data-driven glimpse into consumer behavior, highlighting the ...

Media is playing a growing role in our lives, fast becoming 100% addressable, 100% shoppable, and 100% accountable. At dentsu, we call this the algorithmic era of media. A better supply chain starts ...

At Carat, alongside our peers at iProspect and dentsu X, we estimate that an overwhelming majority of ad spend will be algorithm-driven as soon as 2027. Brands looking to thrive in this algorithmic ...

Earlier this month, dentsu took home the Generative AI Innovation award at the Microsoft Advertising Partner Awards in New York City. From collaborative workshops, to pilots, to product feedback ...

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