Each week, Adworld.ie sends out an ezine to over 7,478 subscribers, bringing them up to speed with the latest Irish and international news and views from the world of advertising and marketing. Both ...
Publicis Dublin and Electric Ireland teamed up with the so-called Father Christmas of Finglas, Dylan Walsh to bring some Christmas magic to the people of Finglas and beyond by transforming his home ...
Christmas ads help contribute to the festive fun every year and this year is no different, writes Sarah Walsh, head of strategy with The Public House, who examines the latest findings of The ...
As part of its Christmas season, the streaming platform Virgin Media Play has launched Ireland’s first ever FAST (free ad-supported streaming TV) channel! According to the broadcaster, ‘Virgin Media ...
Aaron Poole, marketing executive, PML Group with this week’s Out \ Look on Out of Home These pages reflect on some of the outdoor campaigns that have captivated audiences and set new benchmarks in ...
With Black Friday out of the way we are on the home stretch towards Christmas 2024. With the average household budgeting around €1,200 for festive expenditure (Kantar), OOH formats quite literally ...