As we turn the calendar to 2025, let’s reflect on the topics that resonated with ad industry thought leaders this year. The ...

As we await Judge Leonie Brinkema’s decision in US v. Google (ad tech edition) get up to speed quick with AdExchanger’s ...

With both Christmas and New Year’s falling right in the middle of the week this year, let’s be honest with ourselves: 2024 is ...

It would probably be fair to call 2024 the year that CTV went programmatic and became a digital performance channel.

The onus is on the gaming industry to make gaming an essential channel for advertisers, rather than a nice-to-have.

The ad industry needs a better understanding of what incrementality testing actually is, says Olivia Kory, head of strategy ...

In 2025, connected TV (CTV) will revolutionize advertising yet again, offering marketers a blend of massive reach and ...

After more than three years as SVP of retail media at Albertsons, Kristi Argyilan is taking a ride over to Uber to lead its ...

In 2025, connected TV (CTV) will revolutionize advertising yet again, offering marketers a blend of massive reach and ...

Curation might shape the next generation of ad networks while addressing challenges like transparency and scalability ...

A class-action lawsuit was filed against Office Depot in California this week for allegedly deceptive pricing and advertising ...

The IAB Tech Lab is officially rebranding its Seller Defined Audiences curation spec as “Curated Audiences,” its CEO Anthony ...