The MediaVantage, along with The GreenVantage and The TechVantage, have officially united under a single, dynamic brand identity: The Vantage.

One of the largest retailers in the region, Centrepoint, which had positioned itself as Four Great Brands…One Destination has taken a strategic decision to change its brand image to Family. Fashion.

The MENA region has once again emerged as a vibrant hub for innovation, creativity, and cultural connection in 2024.

Bassel Kakish, Group CEO for Publicis Groupe Middle East & Turkey, explains the Power of One model and how, with the creation of Studio M, it brings all of the Groupe's capabilities together under a ...

A chat with the team behind "Dirty Laundry." ‘Dirty Laundry,’ a powerful campaign by NGO ABAAD and multi-disciplinary artist Remie Akl, created by Leo Burnett, took a bold take on silencing and ...

Brand services and events agency Avantgarde has announced the appointment of Elena Maralskaya as its new managing director. Maralskaya holds over 25 years of business experience in the Middle East, as ...

There’s a love-hate relationship with influencer marketing. The need for it, in driving consumer attention is undeniable- 94% of marketers in the UAE believe so, according to a study by BPG Group in ...

Dubai Humanitarian has partnered with ThinkSmart, a content creation space, to launch a series of innovative campaigns designed to enhance community engagement and amplify outreach efforts. Dubai ...

Havas Media Group has officially launched LuxHub, a global consulting specialist label that will deliver media communications and marketing support for both luxury brands and luxury audiences.

Despite the sheer number of things on display at CES this year, the hottest items – most relevant to marketers and game changing for average consumers – can’t even be seen. From artificial ...

In the new age of podcasts and audio streaming, one wonders whether radio still garners any listeners? The answer is yes. According to a new survey conducted by data measurement firm Nielsen, the ...