2024 saw the popularity of retail media soar – with ad spend reaching $33.86 billion, climbing at a 13.7% annual growth. Inevitably, 2025 will bring more developments in this space, but what can ...

Recorded in-studio, and live at Advertising Week’s global events, AW360 features thought-leadership interviews and conversations with the best and brightest in the industry.

Remember Cornelius, the Kellogg’s Corn Flakes mascot? Here in the United States, the character was created at Chicago ad agency Leo Burnett and made his debut on cereal boxes in 1957. “Corny,” as the ...

We sat down with industry veteran Pierre Naggar, Director of Sales, UK at MINT to discuss the key challenges for brands in managing digital advertising workflows, why brands should focus on campaign ...

With Google’s decision to keep cookies but allow consumers to opt-in or out, marketing on the open web will need to adapt. This shift mirrors trends seen on iOS, where 76% of consumers opt-out, ...

In a digital world overflowing with noise, the real challenge for brands isn’t being seen—it’s being felt. It’s no longer enough to create visually stunning campaigns or rely on familiar strategies ...

Let’s be honest: for the most part, healthcare marketing doesn’t deliver the impact it could and should. While there are standout pieces which move the dial, the industry generally lags behind its ...

It was journey that started in 1984 when Nike signed Mr. Jordan as a newcomer and culminates this year with the brand securing a position in the BGB Top 100. The brand has evolved from a photo and ...

At a recent roundtable held at Advertising Week New York 2024, a group of industry experts came together to explore strategies that specifically honed in on the critical role of full-funnel ...

In an era where brands stumble over themselves trying to create “authentic connections,” Netflix just schooled the marketing world with a masterclass in cultural engagement. Their strategy? Walking ...

You know this already, but the Creator Economy is hot. I’m a long-time veteran of this space and I’ve had a first-row seat as our industry has gone from an internet sideshow to a $250 billion behemoth ...

What do yetis, sunglasses, cinnamon rolls, and the song “Satisfaction” by Benny Benassi all have in common? Each has a starring role, or an extremely prominent cameo, in PopIcon’s ranking of 2024’s ...