Dell is officially killing the XPS branding that’s become a mainstay for people seeking a sleek, respectable, well-priced PC.

Dell’s XPS line, which has been a prominent name in premium laptops for years, is being replaced by new Dell Premium models.

Dell also isn’t doing away with the Alienware sub-brand, which it purchased in 2006. Alienware gaming models will, apparently ...

Dell's iconic XPS brand will be retired this year, along with many of the other Dell sub-brands. But what's replacing them?

Dell announced a major rebrand for all of its PCs. And while the general intent is good, we think killing the XPS name is a ...

Dell jettisoned decades of product nomenclature this week at CES 2025 as it introduced a new portfolio of product lines: Dell ...

This time around, the company held a full-on keynote with Michael Dell himself, where the firm announced that it's killing ...

Dell follows in the steps of HP which rebranded its whole PC lineup last year. However, devices still had meaningful brand ...

Dell said it is discontinuing the long-running laptop brands, such as XPS, Inspiron, Latitude, Precision, and OptiPlex, in ...

Inspiron, XPS, and other Dell brands are going the way of the dinosaur it seems as the new Dell, Dell Pro, and Pro Max take ...

Dell computers are getting all-new branding. Instead of familiar labels like XPS, Inspiron and Latitude (among others), the ...

It's out with the old, as Dell ushers in a new naming scheme for its wares, with just Dell, Dell Pro, and Dell Pro Max taking ...