The bowl is classified as a 501(c)(3), so all revenue goes to charity. And, being one of the few bowls not tied to ESPN, it opens the door for unique sponsorship opportunities.
Olivia Hussey - who rose to fame starring in Franco Zeffirelli's 1968 film Romeo And Juliet - died at the age of 73 on Friday, December 27, after a successful but tumultuous life.