As a beauty editor, I test skincare, makeup, and hair products for a living, and I'd like to think I deliver discerning ...

With a truly mind-boggling 110,000+ 5-star reviews, the Hero Cosmetics Mighty Patch pimple patches are holding steady at the ...

Companies have long used perceptual mapping to understand how consumers feel about their brands relative to competitors’, to find gaps in the marketplace, and to develop brand positions.

Pure CBD is good for anyone looking to avoid THC entirely!” — Christy Snyder With countless CBD brands on the market today, you may be wondering where to begin. We did the research so you can ...

No longer reserved for time solely at the gym, the best activewear brands often blend the lines between fashion and function, offering longevity outside of just a sweaty workout. If you need more ...

TIME and Statista have named consumers' favorite brands of the year The World’s Best Brands of 2024 ranking recognizes the top brands across the globe, as favored in consumer surveys ...

All around the world, brands and companies are implementing social media strategies into their digital marketing campaigns to boost brand awareness, increase exposure, and improve sales.

As brands recognize the need to foster audience-centric shopping as part of a holistic, modern marketing strategy, they’re actively exploring how to bridge the gap between cultural relevance ...

Concerns about stress-related hair loss, the environmental impact of aerosols, and the affordability of drugstore staples ...