Products that are natural extensions of other product lines are ideal private-label products. For example, your product might be a rack that allows people to bake four sheets of cookies at a time ...

Natural Grocers has rolled out six new private label flavors of organic, plant-based soup, the specialty grocery chain ...

Retailers can use the market research and data-driven insights they collect from customers to create products that resonate ...

Costco's Kirkland Signature brand is another standout example of private label success. Kirkland Signature generated $56 billion in revenue for Costco during its last fiscal year, accounting for ...