Saucy is a new small-concept restaurant by KFC that centers on, as the name suggests, sauces. With a limited menu of chicken tenders, a few sandwiches and a small handful of sides, the KFC spinoff ...
It has opened Saucy in Orlando, and the idea is to concentrate on chicken tenders and sauce combinations. While traditional Kentucky Fried Chicken (KFC) restaurants highlight boned chicken meals such ...
Companies have long used perceptual mapping to understand how consumers feel about their brands relative to competitors’, to find gaps in the marketplace, and to develop brand positions.