How the Oribe Dry Texturizing Spray changed the hairstyling game and became "magic in a bottle" for users around the globe.

One of my go-tos (and I'm not alone in this), is the Oribe Dry Texturizing Spray. Oribe is known for its high-performance, luxury formulas and it's a treat every time I have any of the products in ...

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I discovered Oribe's Airbrush Root Touch-Up Spray on a number of best lists but, when I tried it myself, I found the formula to be a sheer mist that did literally nothing for me (see photo above).

Before styling I sprayed Oribe Maximista Thickening Spray throughout her hair for added body and fullness, and then blow-dried using a round brush. To complete the look, I curled her hair with a ...