I love my morning coffee, it’s an absolute must. However, as a running coach and athlete, I know how important it is to eat a ...

high-protein, ready-to-drink beverages that support active lifestyles and nutritional goals. They are made with Fairlife's signature ultra-filtered milk, a type of dairy product that undergoes a ...

but that wasn’t the case for the Fairlife product. The texture of the protein shake was smooth and slightly thicker than milk ...

Coca-Cola is entering the premium milk market with its rollout of Fairlife milk. The milk brand is said to have more protein, more minerals, and less sugar in it. Fairlife is in a few test markets ...

Americans ate the most butter per capita in at least 50 years: 6½ pounds per person. Cheese consumption continued its annual ...

Premium milk brand Fairlife is tapping into The Onion?s satirical comedic theme in an attempt to market directly to teens for a soon-to-be-launched chocolate milk brand with a social media-fueled ...

but that wasn’t the case for the Fairlife product. The texture of the protein shake was smooth and slightly thicker than milk. It had a more viscous texture that led to a nice mouthfeel.

The success of Fairlife and other ultrafiltered milk brands have been a bright spot, capturing consumer taste for higher protein and lower sugar. “The innovation in the category has been really ...