The computer company Dell has a new brand strategy that sounds a lot like Apple. There were a few smiles at the launch.

Dell made a bold move by unveiling a complete overhaul of its laptop and desktop branding. The company has decided to ...

New Dell Pro Desktops are available in micro, slim and tower forms, all with Intel Core Ultra and AMD Ryzen processor options ...

CES 2025 is off to a fast start with new GeForce RTX 50 Series GPUs, Arrow Lake laptop processors, and new desktop and laptop ...

Dell said it is discontinuing the long-running laptop brands, such as XPS, Inspiron, Latitude, Precision, and OptiPlex, in ...

Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of ...

Dell has revamped its product naming strategy, introducing categories like Dell, Dell Pro, and Dell Pro Max. This change aims ...

Dell’s XPS line, which has been a prominent name in premium laptops for years, is being replaced by new Dell Premium models.

AI is transforming how we work and how PC makers think of their hardware, as Dell tries to simplify for 2025. That means no ...

Inspiron, Latitude, Optiplex, Precision, XPS – These brand names are no longer found on new hardware from Dell. Instead, the ...

This year at CES 2025, Dell is announcing a huge rebranding for all of its consumer and commercial PCs. However, while this ...

It's out with the old, as Dell ushers in a new naming scheme for its wares, with just Dell, Dell Pro, and Dell Pro Max taking ...