Companies have long used perceptual mapping to understand how consumers feel about their brands relative to competitors’, to find gaps in the marketplace, and to develop brand positions.

Ceramic Pro Rosenberg transforms into Auto Protection Studio, expanding its comprehensive vehicle protection services while ...

It did the best in our heating tests and doubles as a tower fan during the warmer months. For a budget pick, consider the Lasko Ceramic Portable ... and Dan Mock, the brand manager of Mister ...

The best candle brands are based on our team's collective ... been my go-to housewarming gift), and the colorful glass and ceramic candle jars will win you compliments. If you're vigilant enough ...

BuzzFeed Inc. has sold First We Feast, its food-centered brand behind the popular YouTube interview show Hot Ones, to a group of investors for $82.5 million, ending a months-long search and ...

THIS is the moment a furious man drove his new motor through the storefront of a car dealership after claiming he was denied a refund. Shocking footage taken by someone inside the store shows how ...

Import value of ceramic sinks, baths, toilets in the United States from 2014 to 2023 (in million U.S. dollars) Characteristic Import value in million U.S. dollars ...

This year, I tested 60 celebrity beauty launches to find the best of the best. Brands tested include: Fenty Beauty (Rihanna), Rhode (Hailey Bieber), Rare Beauty (Selena Gomez), About Face (Halsey ...