Design sprints are an intense 5-day process where user-centered teams tackle design problems. Working with expert insights, teams ideate, prototype and test solutions on selected users. Google’s ...

Most designers are familiar with non-disclosure agreements. Usually, your employer asks you to sign such an agreement to prevent you from revealing confidential information. But when you write your UX ...

When User Experience (UX) improves the customer experience, it affects the company’s ROI (Return on Investment) because good UX investments enhance customer satisfaction. Satisfied customers are loyal ...

Micro-interactions are small but crucial elements that enhance user experience (UX). They offer intuitive cues and turn routine tasks into enjoyable moments. Learn about their significance in modern ...

Web design refers to the design of websites. It usually refers to the user experience aspects of website development rather than software development. Web design used to be focused on designing ...

Design principles are guidelines, biases and design considerations that designers apply with discretion. Professionals from many disciplines—e.g., behavioral science, sociology, physics and ergonomics ...

Flowcharts are diagrams of user flows and tasks in processes. Designers use these versatile tools to visualize the interactions in designs and present easy-to-understand maps of designs to ...

Complex socio-technical systems are intricate societal and global problems: challenges where designers strive to define human problems, understand the far-reaching implications of these and address ...

A design system is a set of standards to manage and scale design. It includes reusable components, design principles and guidelines to achieve consistency and efficiency across a company's digital ...

At its core, UX design is about fulfilling user needs — whether by solving a problem or offering enjoyable experiences. Each deliverable you create contributes to these larger goals. The whole, ...

Personas are fictional characters, which you create based upon your research to represent the different user types that might use your service, product, site, or brand in a similar way. Creating ...

The virtuality continuum represents the full spectrum of technological possibilities between the entirely physical world or real environment and the fully digital ...