But cookies aside – and don’t forget to leave a few real ones out for Santa – there were lots of other big privacy ...

As we await Judge Leonie Brinkema’s decision in US v. Google (ad tech edition) get up to speed quick with AdExchanger’s in-depth coverage.

With both Christmas and New Year’s falling right in the middle of the week this year, let’s be honest with ourselves: 2024 is ...

In 2025, connected TV (CTV) will revolutionize advertising yet again, offering marketers a blend of massive reach and ...

Google plans to create an “AI Mode” for its web search engine users. Plus, the social media vultures now circling the air above TikTok.

As the ad industry awaits Judge Leonie Brinkema’s decision in US v. Google (ad tech edition), get up to speed quick with ...

In response to shifting ad industry trends, A360 Media abandoned its made-for-advertising model four years ago.

The IAB gave us new retail media standards for Christmas. But will the industry actually adopt them? Plus: how AI will be used in advertising in 2025.

Still a thing we’re working on! The tagline needs work. But the demand for IAB-based retail media standards is still growing. A year ago, ad tech vendors led by the startup Kevel created an outside ...

Publisher C-suite drama has been making headlines recently. Plus, there are now 27 active lawsuits against AI content ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...