The MediaVantage, along with The GreenVantage and The TechVantage, have officially united under a single, dynamic brand identity: The Vantage.

One of the largest retailers in the region, Centrepoint, which had positioned itself as Four Great Brands…One Destination has taken a strategic decision to change its brand image to Family. Fashion.

Dubai Humanitarian has partnered with ThinkSmart, a content creation space, to launch a series of innovative campaigns designed to enhance community engagement and amplify outreach efforts.

The MENA region has once again emerged as a vibrant hub for innovation, creativity, and cultural connection in 2024.

There’s a love-hate relationship with influencer marketing. The need for it, in driving consumer attention is undeniable- 94% of marketers in the UAE believe so, according to a study by BPG Group in ...

Havas Media Group has officially launched LuxHub, a global consulting specialist label that will deliver media communications and marketing support for both luxury brands and luxury audiences.

Despite the sheer number of things on display at CES this year, the hottest items – most relevant to marketers and game changing for average consumers – can’t even be seen. From artificial ...

In the new age of podcasts and audio streaming, one wonders whether radio still garners any listeners? The answer is yes. According to a new survey conducted by data measurement firm Nielsen, the ...

Uber launched its ridesharing service in Beirut on September 1, making it the sixth Middle Eastern city to embrace the smartphone application. Uber allows users to connect to licensed private drivers ...