2024 saw the popularity of retail media soar – with ad spend reaching $33.86 billion, climbing at a 13.7% annual growth. Inevitably, 2025 will bring more developments in this space, but what can ...

Remember Cornelius, the Kellogg’s Corn Flakes mascot? Here in the United States, the character was created at Chicago ad agency Leo Burnett and made his debut on cereal boxes in 1957. “Corny,” as the ...

Recorded in-studio, and live at Advertising Week’s global events, AW360 features thought-leadership interviews and conversations with the best and brightest in the industry.

With Google’s decision to keep cookies but allow consumers to opt-in or out, marketing on the open web will need to adapt. This shift mirrors trends seen on iOS, where 76% of consumers opt-out, ...

We sat down with industry veteran Pierre Naggar, Director of Sales, UK at MINT to discuss the key challenges for brands in managing digital advertising workflows, why brands should focus on campaign ...

Amid the evolving advertising landscape, one thing remains constant: the need to capture and harness consumer attention. In an era where consumer preferences are more fluid than ever, and shorter ...

Two years after ChatGPT’s pioneering debut, could the exponential advancements seen in Generative AI (GenAI) be starting to slow down? Anticipation around OpenAI’s next major model release — dubbed ...

Let’s be honest: for the most part, healthcare marketing doesn’t deliver the impact it could and should. While there are standout pieces which move the dial, the industry generally lags behind its ...

In a digital world overflowing with noise, the real challenge for brands isn’t being seen—it’s being felt. It’s no longer enough to create visually stunning campaigns or rely on familiar strategies ...

It was journey that started in 1984 when Nike signed Mr. Jordan as a newcomer and culminates this year with the brand securing a position in the BGB Top 100. The brand has evolved from a photo and ...

Digital Turbine, the one-stop platform for user growth on mobile, assembled a roundtable during Advertising Week New York 2024—to discuss what it takes to strengthen brand relationships with mobile ...

There isn’t a successful company out there that will tell you to treat everyone in your audience the same. Why? Because doing this almost guarantees you connect with no one in your audience, let alone ...