Fiesta Productions, a new float-building company approved for the 2026 Rose Parade, is continuing the legacy of recently ...

You’ve seen them on TV, now look how each of the Rose Parade floats makes its way under the I-210 overpass in Pasadena.

You won’t see it on TV, but there’s a point in the Rose Parade where floats have to limbo under a freeway overpass. Our ...

Each year, thousands of visitors head to Sierra Madre and Washington Boulevards in Pasadena for the chance to see the floats ...

An extra day has been added to Floatfest, where 39 floats displayed along two miles of Sierra Madre and Washington Boulevards ...

A look inside Artistic Entertainment Services as volunteers swarm to complete a fleet of floats in time for January 1st ...

Floatfest: A Rose Parade Showcase, is open on January 1, 2, and 3. This 2-mile display features Rose Parade floats after ...

Volunteers are rushing to put the final touches on floral-covered floats for the 2025 Rose Parade on New Year's Day in Pasadena.

The Rose Parade may be over, but two miles of the roadway is lined with 39 floats and Floatfest offers the chance for ...

For decades, Fiesta Parade Floats – the oldest and smallest float-building company in Rose Parade history —was a cornerstone of the event, earning numerous awards for its intricate and ...