Shai Gilgeous-Alexander scored 34 points and then took over the city of Boston with the help of his sneaker sponsor. After ...

T he Oklahoma City Thunder edged out the Boston Celtics 118–112 on Wednesday night in a thrilling potential preview of this ...

Gilbert Arenas mocks Shai Gilgeous-Alexander and Converse's marketing strategy, claims people are not aware of who the logo ...

Converse projects the Thunder's SGA logo over the city of Boston after their win against the Celtics, which clinches a ...

Even missing their second-best player, the Thunder swarmed Boston behind another MVP-level performance from Shai ...

After the game, Shai’s Converse logo was projected through the dark streets of Boston. The beacon was projected onto the TD ...

Converse's headquarters are in Boston, which makes this the perfect marketing strategy. In fact, one of the logo projections ...

Gilgeous-Alexander led the Thunder with 34 points, seven assists and five rebounds as Oklahoma City improved to 54-12. He also leads the NBA in scoring, averaging 32.8 points per game, which is more ...

Shai Gilgeous-Alexander scored 34 points and the Thunder held on for a 118-112 win against the Celtics on Wednesday to lock up an spot in the NBA playoffs.

Star point guard SGA is officially signed under Converse, and after last night’s performance, their marketing team did not ...

Alexander’s sneaker sponsor Converse sent up a “Bat signal” of his personal logo on multiple buildings across the city — ...

Jordan Spieth wouldn’t mind a boring day at the office. Those are rare with him, and Thursday at The Players Championship was ...