The computer company Dell has a new brand strategy that sounds a lot like Apple. There were a few smiles at the launch.

Dell made a bold move by unveiling a complete overhaul of its laptop and desktop branding. The company has decided to ...

Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of ...

Dell has revamped its product naming strategy, introducing categories like Dell, Dell Pro, and Dell Pro Max. This change aims ...

Dell's iconic XPS brand will be retired this year, along with many of the other Dell sub-brands. But what's replacing them?

It's out with the old, as Dell ushers in a new naming scheme for its wares, with just Dell, Dell Pro, and Dell Pro Max taking ...

Say goodbye to Inspiron, Latitude, and the rest of Dell’s inscrutable laptop sub-brands. At this year’s CES in Las Vegas, the ...

There are multiple Dell laptop deals at any one time so no matter when you look there is always a selection of discounts on the manufacturer's most popular devices. If you want a budget laptop ...

Ex-business laptops can be a great way of saving money, especially if they’ve been reconditioned by the manufacturer. This refurbished Dell, on offer for £293.30, is a good example. It's not ...

At the WSJ CEO Council Summit, the Dell Technologies founder and CEO discusses the evolution of the tech industry since the company’s early days in his dorm room, his latest collaborations with ...

More Dell Deals to Consider Dell Inspiron 14 7440 Intel 5 512GB SSD 14" 2-in-1 Laptop for $499.99 (List Price $749.99) Dell XPS 13 9340 Intel Ultra 7 512GB 3K OLED Touch Laptop for $1,299.00 (List ...

Valve has just begun selling certified refurbished Steam Deck OLED models starting at $439 in the US, UK, Canada, and EU. That buys you the 512GB model with a glossy screen, while the 1TB anti ...