Using one of the best eyeshadow primers first will improve its longevity – also helping you to avoid unwanted smudged shadow and panda eyes in the process. Just as the best primers lay the ...

If it feels like your eyeshadow has a habit of disappearing, eyeshadow primers are one of the most effective ways to help make-up last. Have you ever spent the best part of ten minutes applying ...

AWARD-WINNING PRIMER - Urban Decay Eyeshadow Primer Potion is an award-winning nude eyelid primer for visibly smooth lids, vibrant creaseless color, and eyeshadow looks that last all day.

Despite the beauty industry undergoing a big overhaul in diversity, eyeshadow palettes can still be a grey (read: ashy) area when it comes to inclusivity. Here, we list the ones that cater to ...

Adding the best primer to your make-up bag. Designed to help your foundation and other products to lock in place all day, primers are an often overlooked step that can make a big difference.

The fleeting beauty microtrends worth keeping were made possible by advances in technology and pop artists setting trends.

Wedding season makeup trends are evolving rapidly, from dewy skin to bold matte lips. This article highlights five essential ...

When using these products, remember to use a cream or gel eyeliner for a longer-lasting liner, apply eyeshadow with a wet brush for more vibrant colour, and experiment with different primers and ...