That's because the Sony X90J is an excellent TV bringing a middle-of-the pack price ... priced at $1,099 / £1,249 / AU$1,895, and a 55-inch model (XR55X90J) which'll cost you $1,299 / £1,399 ...
In our full Sony X90J review, we said it was an ideal option for "next-gen gamers and videophiles" alike, praising its "excellent colour reproduction", "great upscaling" and new Google TV interface.
The TVs come in two sizes for now—55-inch and 65-inch; I reviewed the latter. It is the successor to the X90J, one of Sony's most loved series. In June 2022, Sony launched a new upper mid0range ...