Provide a low-cost opportunity to experience the product. If possible, you can offer a low-cost unit of your product to ...

In the dynamic world of digital marketing, the need to stand out from the crowd is more crucial than ever. Among the most ...

Companies can leverage their cause-related marketing campaigns by choosing either a long or short duration, subject to their product–cause bundles. If a company decides to implement tactical ...

Getting product and marketing teams on the same page is critical for a company's success. When they're not aligned, things can get messy: People misunderstand each other, resources get wasted, ...

One of the main questions for anyone responsible for a company's marketing strategy is how to manage multiple products (or services) for the future as well as maximize product opportunities in the ...

Although product placement is more than half a century old ... In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous ...

While January might be “dry” for some, this conference cocktail served up six “Marketing Truths” to help guide my thinking for the year ahead. The product era of marketing is long gone ...

Casual chains are statements where you say “doing x leads to y”. In business we often use them to explain how our products work, linking steps or ingredients (the mechanism) to consumer ...