Pesto, the famous green sauce from Genoa in Italy’s northwest, is a perfect example of simplicity at its best. Traditionally made with just a handful of ingredients—fresh basil, Parmigiano Reggiano, ...
It has opened Saucy in Orlando, and the idea is to concentrate on chicken tenders and sauce combinations. While traditional Kentucky Fried Chicken (KFC) restaurants highlight boned chicken meals such ...
Companies have long used perceptual mapping to understand how consumers feel about their brands relative to competitors’, to find gaps in the marketplace, and to develop brand positions.