is something I say more often than I’d like to admit. But let’s be real, many of the viral beauty products are shockingly good. Gen Z is rather passionate about honesty and transparency ...

You can add just one or two coats for a flirty daytime look, or go wild and pump up the volume for something more dramatic." —Jenna Rosenstein, beauty director ...

Tamim is a beauty writer at InStyle ... minutes looking through my vanity for despite having dozens of similar products. It’s buildable, moisturizing, and longer lasting than its competition.

With her Undefined Beauty collection, Dorian Morris created a range of plant-based skincare products made to target concerns with gentle, effective ingredients. This serum is a great option for ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

It’s been another stellar year for beauty products. From the launch of new, waste-free formulas to born-again classics, we couldn’t get enough of beauty in 2024. These are our top picks for formulas ...

This one is actually red, and it looks gorgeous while also moisturizing lips.” The Best Beauty Products Launching October 2024 The Best Beauty Products Launching September 2024 The Best Beauty ...

Buying a beauty gift for someone can feel like taking ... than a professional who is well-versed in the latest and greatest products, tools, and treatments? We reached out to Dr.

As a beauty writer, I’m constantly testing a barrage of new products. My building concierge definitely thinks I have a shopping problem, but it’s my duty as an avid tester to make sure the ...

Throughout 2024, I discovered some absolute game changers that transformed my kit and beauty routine. My kit is my lifeline, and these products have repeatedly proven themselves over and over again.