2025's hottest makeup trends offer plenty of room for experimentation as they encourage working with your features rather ...

The after-Christmas discount extravaganzas are here, and Nordstrom's Half-Yearly Sale is here to kick it off. Not only are ...

Nordstrom's Half-Yearly Sale features markdowns on a slew of products that regularly sell out at their regular price — that's ...

Beauty is in the eye of the beholder. But sometimes that eye needs a little help! Shopping for makeup or skin care can be ...

Makeup for Christmas doesn't have to be complicated or time-consuming, these looks promise festive impact with minimal ...

Ahead, we’ve rounded up the best sparkly eyeshadow shades, pots, and palettes to burnish a holiday look or simply bring a ...

New Year’s Eve is the perfect time to elevate your make-up to A-list levels – after all, nothing marks a celebration like ...

If you like to stay ahead of the pack, you've come to the right place – we're taking a look ahead at the 2025 makeup trends ...

On the morning of the cosplay, cleanse your face and apply your skincare (don’t forget sunscreen!). Soylent suggests a cool caffeine roll-on to help with undereye bags. Then, apply your favorite ...

While you can buy the shades separately – there are 40 matte, satin, metallic and shimmer finishes to choose from – they can ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

We rounded up our top Black-owned beauty products from hair, skincare, makeup, and fragrance to add to your routine.