Trying to understand the scope of the 2011 Challenge Bibendum – Michelin's multi-day, mindblowingly comprehensive sustainability mobility event held this year in Berlin, Germany – is not easy.
The term "Bib Gourmand" comes from Bibendum (the Michelin Man's official name). Imagine enjoying expertly crafted dishes, full of flavor and innovation, at a price that won't leave your wallet crying.
Progressively, the guide has specialized in restaurant and hotel recommendations. A vintage 1898 Michelin ad featuring Bibendum, the eponymous tire man known for his fine taste in high-quality cuisine ...
Four restaurants receive a Bib Gourmand Named after Bibendum, the official name of the Michelin Man, the Bib Gourmand is an award for restaurants that offer great quality, great value cooking.
But with me, with Bibendum being in the Michelin building and the classic cars [on display in Brooklands], it was a perfect connection. I love cars and anything that’s got a bit of oil and petrol.
Unlike Michelin stars, which highlight luxury dining, the Bib Gourmand focuses on value, rewarding eateries that provide excellent multi-course meals at modest rates. Named after Bibendum ...