11 月份，波兰观众平均每天在电视屏幕前花 4 小时 4 分钟，比 10 月份多 20 分钟。与上月相比，传统电视收视率增长了 9%，流媒体收视率增长了 14%。 在电视频道上，最多的观众聚集在一起观看波兰在欧洲国家联赛中的足球比赛，以及波兰电视剧、新闻节目和娱乐 ...

2024 年 11 月的间隔日期包括 10/28/2024 至 11/24/2024。尼尔森的报告遵循广播日历，测量周为周一至周日。 纽约 --2024 年 12 月 17 日--在广泛报道总统大选和一系列体育赛事的月份里，多平台媒体分销商继续从其与各地观众互动的能力中获益匪浅。在尼尔森的媒体分销 ...

尼尔森的本地电视测量以大数据和面板为后盾 纽约--2024年12月19日--全球受众测量、数据和分析领域的领导者尼尔森与新光电视宣布就波士顿和迈阿密的本地电视测量达成一项多年协议。该扩展协议还包括尼尔森的本地OTT（Over the Top）测量，该测量可捕捉本地电视 ...

As 2025 approaches, we looked at some of the top trends that shaped the U.S. sports media landscape this year.

Where do TV ads come from? Contrary to popular belief, media buying isn’t something that ad execs do over martini lunches on Madison Ave. Let’s bust that Mad Men myth and take a closer look at the ...

Our global day of service is led by Cares—one of our 14 Business Resource Groups— that’s committed to mobilizing employees ...

NEW YORK – December 11, 2024 – Nielsen today shared its first-ever college football conference champions and overall team ...

During November, audiences in Mexico increased their streaming usage by 1.2 points compared to the previous month, accounting ...

In November, viewers in Poland spent an average of 4 hours and 4 minutes in front of their TV screens, which is 20 minutes ...

Consumers today are moving seamlessly between devices and platforms. Leveraging the industry’s most reliable and comprehensive data backed by leading data science, Nielsen ONE offers the deduplicated ...

New Gracenote On Sports solution helps video services capitalize on sports programming to deliver improved user experiences ...

Data Center Navigate today’s media with the latest audience data Media is changing faster than ever. Follow audiences across devices, TV programs, ads and more with the latest Nielsen data and ...