poltronesofà has appointed Carat as its UK media partner following a competitive pitch process. This decision reflects the Italian furniture retailer’s commitment to strengthening its UK presence ...

Google’s release of the 2024 top trending searches offers a data-driven glimpse into consumer behavior, highlighting the ...

Media is playing a growing role in our lives, fast becoming 100% addressable, 100% shoppable, and 100% accountable. At dentsu, we call this the algorithmic era of media. A better supply chain starts ...

Earlier this month, dentsu took home the Generative AI Innovation award at the Microsoft Advertising Partner Awards in New York City. From collaborative workshops, to pilots, to product feedback ...

We pioneer in media to build modern businesses, by getting brands closer to the people that matter.

We always put the biggest challenges at the heart of how we design partnerships. We innovate to drive immediate performance and long-term transformation. The brands with the best experience win. We ...

At Carat, alongside our peers at iProspect and dentsu X, we estimate that an overwhelming majority of ad spend will be algorithm-driven as soon as 2027. Brands looking to thrive in this algorithmic ...