WPP has bought InfoSum, a data clean room and collaboration startup. Terms of the deal, announced on Thursday, were not ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Advertisers should also consider applying this logic in reverse, investing in identifying who is least likely to take a ...

After six months of pilot testing with The Trade Desk, Spotify launched its ad exchange on Wednesday and added new supply and ...

Despite many consumers having experimented with these products, they have yet to reliably change their consumption habits.

Performance Max campaigns are tough to aggregate and study. So it’s useful to have smec’s tracking of thousands of PMax ...

The emerging category of generative AI search engines, including ChatGPT, Google’s Gemini and Microsoft Copilot, are ...

While advertisers’ interest in gaming as an advertising medium may be growing, their spending commitments seem stuck on pause ...

Does AI kill authenticity? And does it even matter? After all, consumers say they care about authenticity, but their actions ...

To say that David Jones, CEO and founder of The Brandtech Group, is bullish on generative AI would be an understatement.

First, there’s all the innovation to keep up with, said Kate Sirkin, EVP, data and partnership lead at Publicis Epsilon. New ...

Discord will be a prominent sponsor of the IAB’s PlayFronts, Ad Age reports. “This is a real opportunity for us to get them ...