But cookies aside – and don’t forget to leave a few real ones out for Santa – there were lots of other big privacy ...

As we await Judge Leonie Brinkema’s decision in US v. Google (ad tech edition) get up to speed quick with AdExchanger’s in-depth coverage.

With both Christmas and New Year’s falling right in the middle of the week this year, let’s be honest with ourselves: 2024 is ...

The onus is on the gaming industry to make gaming an essential channel for advertisers, rather than a nice-to-have.

It would probably be fair to call 2024 the year that CTV went programmatic and became a digital performance channel.

The ad industry needs a better understanding of what incrementality testing actually is, says Olivia Kory, head of strategy ...

In 2025, connected TV (CTV) will revolutionize advertising yet again, offering marketers a blend of massive reach and ...

After more than three years as SVP of retail media at Albertsons, Kristi Argyilan is taking a ride over to Uber to lead its ...

In 2025, connected TV (CTV) will revolutionize advertising yet again, offering marketers a blend of massive reach and ...

Curation might shape the next generation of ad networks while addressing challenges like transparency and scalability ...

A class-action lawsuit was filed against Office Depot in California this week for allegedly deceptive pricing and advertising ...

Google plans to create an “AI Mode” for its web search engine users. Plus, the social media vultures now circling the air above TikTok.