Dubai Humanitarian has partnered with ThinkSmart, a content creation space, to launch a series of innovative campaigns designed to enhance community engagement and amplify outreach efforts.

The MENA region has once again emerged as a vibrant hub for innovation, creativity, and cultural connection in 2024.

Bassel Kakish, Group CEO for Publicis Groupe Middle East & Turkey, explains the Power of One model and how, with the creation of Studio M, it brings all of the Groupe's capabilities together under a ...

A chat with the team behind "Dirty Laundry." ‘Dirty Laundry,’ a powerful campaign by NGO ABAAD and multi-disciplinary artist Remie Akl, created by Leo Burnett, took a bold take on silencing and ...

From crude rubber-soled inventions, the footwear industry has evolved into a multi-level hydra where hip-hop, luxury, and sports all come together and control the cultural zeitgeist. The market has ...

Despite the mounting concerns surrounding the impact of Artificial Intelligence (AI) on the field of public relations, AI applications have ushered in a host of benefits for PR experts. The industry ...

Brand services and events agency Avantgarde has announced the appointment of Elena Maralskaya as its new managing director. Maralskaya holds over 25 years of business experience in the Middle East, as ...

Havas Media Group has officially launched LuxHub, a global consulting specialist label that will deliver media communications and marketing support for both luxury brands and luxury audiences.

The fact that KitKat is sneaking into corporate offices is so significant for the time of year – and for what the brand ...