Doubt that this one was in the plan. Nationwide is departing New Commercial Arts after its sale to WPP agency Ogilvy. The mutual, which recently took over Virgin Money, has shortlisted Mother, ...
Unilever's Dove clearly isn't giving up on its purpose platform - despite its owner eschewing such intentions for brands like Hellman's - describing itself now as "the world’s largest self-esteem ...
FCB ended the year repeating its top positions in The One Club for Creativity’s Global Creative Rankings, with FCB New York again crowned Global Agency of the Year and FCB Global finishing as Agency ...
Agencies are relentless in their pursuit of "culture" and new on us (me anyway) are the supposedly iconic dance styles 'voguing' and 'waacking.' And here they are, courtesy of BETC Paris, in a new ...
Even the mainstays of the FMCG world, long the main money providers to network agencies, are making their own ads now - hardly surprising when many only seem to require a celebrity and a production ...
Plant-based' is evidently still with us (although supermarket displays don't seem packed with punters) and This, formed in 2019, claims to be the Uk's fastest-growing brand. It's running its biggest ...
Who d’a believed it? Chicken can be cool? But that’s what KFC and agency Mother are achieving in the UK, repositioning the venerable brand for a new generation with not a beaming good ol’ colonel from ...