Marketing automation transforms how companies interact with customers. And as the importance of automation increases, the global marketing automation market is projected to grow to $8.42 billion by ...
However, only some organizations are getting all they can out of their marketing automation programs. In implementing such systems, some businesses are deploying rigid systems that cannot adapt to the ...
Chatbots, for example, can offer clients immediate assistance, and automated marketing systems can make real-time campaign adjustments depending on performance metrics. Prompt responses boost ...