Design thinking is a methodology which provides a solution-based approach to solving problems. It’s extremely useful when used to tackle complex problems that are ill-defined or unknown—because it ...

Market orientation is the business’s philosophy on how to discover customers’ needs and then act on those particular needs through the product mix. For example, if your business’s philosophy is about ...

Aesthetics is a core design principle that defines a design’s pleasing qualities. In visual terms, aesthetics includes factors such as balance, color, movement, pattern, scale, shape and visual weight ...

Outside-the-box thinking is an ideation form where designers freely discard common problem-solving methods to find the true nature of users’ problems, falsify old assumptions and be innovative. Vital ...

Design guidelines are rules of thumb for you to create work which never frustrates users. Likewise, you should also cater to users who have a wide range of disabilities. How you apply design ...

Micro-interactions are small but crucial elements that enhance user experience (UX). They offer intuitive cues and turn routine tasks into enjoyable moments. Learn about their significance in modern ...

The things we use and consume may satisfy the first four levels of needs in Maslow's hierarchy of needs, but they will never provide us with the characteristics, outlined below, which help us identify ...

Did you know that over 60% of people accept or reject new products based on color? When you think of Coca-Cola, you think red. When you think of McDonalds, you think of yellow arches. When you think ...

Gestalt Principles are principles/laws of human perception that describe how humans group similar elements, recognize patterns and simplify complex images when we perceive objects. Designers use the ...

Color symbolism is the subjective meaning humans attach to various colors. People respond to color in three ways—biologically (e.g., red = fear), culturally (e.g., red = wellbeing in many Eastern ...

UX maturity refers to the level of sophistication and effectiveness with which an organization approaches user experience (UX) design in its products, services, and processes. It's an assessment of ...