The UK government is considering extending its Soft Drinks Industry Levy to milk-based drinks and plant-based alternatives: putting milkshakes and RTD coffee in the firing line. Will this move go ...
Consumers are getting more and more interested in gut health - and it’s just the beginning, says Steven Van Middelem, founder of FHIRST. How is he building a brand in this space? In the US, brands ...
Walmart has introduced its new ‘Modern Soda’ category: featuring innovative, better-for-you brands that are far from the traditional sugar-packed drinks loved by previous generations. So what is ...