Converse projects SGA's logo all over Boston

Converse projects SGA's logo all over Boston after beating Celtics
Shai Gilgeous-Alexander scored 34 points and then took over the city of Boston with the help of his sneaker sponsor. After the game, Converse projected Gilgeous-Alexander's signat
“Have to Put a Face to the Logo”: Gilbert Arenas Explains Why Converse Putting Up SGA’s Logo in Boston Was a Miss
Gilbert Arenas mocks Shai Gilgeous-Alexander and Converse's marketing strategy, claims people are not aware of who the logo belongs to.
Converse shines OKC Shai Gilgeous-Alexander logo over Boston after win against Celtics
Converse projects the Thunder's SGA logo over the city of Boston after their win against the Celtics, which clinches a playoff berth.
Converse Bat Signaled SGA's Shoe Logo Across Boston After Thunder's Win vs. Celtics
In celebration of SGA's efforts, Boston-based sneaker sponsor Converse projected the guard's signature Converse logo onto buildings across Bean Town like the bat signal—including the TD Garden, home of the Celtics.
LOOK: Former Kentucky Guard Shai Gilgeous-Alexander Goes Viral Following Celtics Win
Converse's headquarters are in Boston, which makes this the perfect marketing strategy. In fact, one of the logo projections was placed upon the building in which that HQ exists. It's been a brilliant past few years as the shoe brand has integrated the former Wildcat into play as its featured athlete.
“Dude Think He Batman”: Fans React to Shai Gilgeous-Alexander’s Logo Getting Projected on TD Garden After Beating the Celtics
After the game, Shai’s Converse logo was projected through the dark streets of Boston. The beacon was projected onto the TD Garden Arena and the famed Prudential Towers, a reminder to the Mass fans that, in the night, SGA will thwart any villainous attempts at evil.
Sha Gilgeous-Alexander logo seen around Boston after win over Celtics
Star point guard SGA is officially signed under Converse, and after last night’s performance, their marketing team did not disappoint. Shai’s logo will be displayed all over Boston, including the Celtics arena and many high-rises in the city.
Shai Gilgeous-Alexander's logo shines on Boston buildings after Thunder win over Celtics
Gilgeous-Alexander led the Thunder with 34 points, seven assists and five rebounds as Oklahoma City improved to 54-12. He also leads the NBA in scoring, averaging 32.8 points per game, which is more than two points better than the next-highest scorer.
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What does Shai Gilgeous-Alexander bring to Converse-- The Converse SHAI 001
A full year following the showcase of Shai Gilgeous-Alexander being the face of Converse at last year’s NBA All-Star Weekend and hints of SGA's first signature sneaker being released under ...
Drake cops pair of signature Shai Gilgeous-Alexander sneakers before release
Drake flexes the unreleased Converse SHAI 001 sneakers from Shai Gilgeous-Alexander while FIFA eyes him for a World Cup show.
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Shai Gilgeous-Alexander may be the next MVP, but can he be the face of the NBA his way?
SGA, even more arcane than teenagers could be ... He’s been skillful in crafting his image. He chose Converse with creative freedom in mind, with hopes of being a pathfinder. He’s unafraid to ...