Shai Gilgeous-Alexander scored 34 points and then took over the city of Boston with the help of his sneaker sponsor. After ...

Converse projects the Thunder's SGA logo over the city of Boston after their win against the Celtics, which clinches a ...

Gilbert Arenas mocks Shai Gilgeous-Alexander and Converse's marketing strategy, claims people are not aware of who the logo ...

T he Oklahoma City Thunder edged out the Boston Celtics 118–112 on Wednesday night in a thrilling potential preview of this year's finals matchup. Led by point guard Shai Gilgeo ...

After the game, Shai’s Converse logo was projected through the dark streets of Boston. The beacon was projected onto the TD ...

Converse's headquarters are in Boston, which makes this the perfect marketing strategy. In fact, one of the logo projections ...

Even missing their second-best player, the Thunder swarmed Boston behind another MVP-level performance from Shai ...

Alexander’s sneaker sponsor Converse sent up a “Bat signal” of his personal logo on multiple buildings across the city — ...

Gilgeous-Alexander led the Thunder with 34 points, seven assists and five rebounds as Oklahoma City improved to 54-12. He also leads the NBA in scoring, averaging 32.8 points per game, which is more ...