Katty Pien, BIC's vice president of marketing, told Benzinga Cannabis, “This new ad spot marks the second year that we’ve teamed up with Willie, Snoop, and Martha for BIC EZ Reach Lighters ...

Bring Snoop Dogg on the go with these compact and portable BIC lighters. You'll receive four different designs decorated with a statement-making photo you'll want to show off. For a more chic vibe ...

The BIC pocket lighter has been a cultural touchstone since it was launched in 1973, when "Flick my BIC" became part of the popular lexicon. The family-owned brand is the market leader and most ...