representing an organization or product Before you start thinking about designing a business card or picking colors for your letterhead, you need a logo. Featuring your company name, embellished ...

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Great logos help to build and maintain instant brand recognition and consumer awareness by visually linking the logo to the business, product or service it represents. If you have a creative flair ...

What colour should your logo be? BUSINESS INSIGHTS: Types of fonts you should choose for your logo Red is often associated ...

So why does a wordmark work so well as a logo for small businesses? BUSINESS INSIGHTS: What is a Lettermark? One of the most ...