Therefore, identifying System-2-oriented products is the first step when marketing for this type of thinking. Review your product portfolio with a decision-making lens. For example, if you ...

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Getting product and marketing teams on the same page is critical for a company's success. When they're not aligned, things can get messy: People misunderstand each other, resources get wasted, ...

Although product placement is more than half a century old ... In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous ...