Sometimes known as promo gifts, giveaways or “swag,” promotional products are customized merchandise intended to publicize the university or a specific department, service, event or initiative. They ...

Provide a low-cost opportunity to experience the product. If possible, you can offer a low-cost unit of your product to ...

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In this article, Anna explains the advantages of the product-led growth approach and shares best practices for working with ...

Influencer marketing can be a highly effective strategy for growing brand awareness, establishing credibility and driving ...

The key to success in the promotional products marketing industry is not to manufacture and print the promotional items yourself, but to simply market these items and enlist the services of ...

Although product placement is more than half a century old ... In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous ...

Think of a marketing strategy as a cake that is baked using four ingredients. If the ingredients are mixed together in the right way, then the marketing campaign is more likely to be successful.

Companies can leverage their cause-related marketing campaigns by choosing either a long or short duration, subject to their product–cause bundles. If a company decides to implement tactical ...