Provide a low-cost opportunity to experience the product. If possible, you can offer a low-cost unit of your product to ...

Sometimes known as promo gifts, giveaways or “swag,” promotional products are customized merchandise intended to publicize the university or a specific department, service, event or initiative. They ...

In this article, Anna explains the advantages of the product-led growth approach and shares best practices for working with ...

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Product marketing is a jigsaw puzzle that you can solve if you have the right strategy to piece it together From setting good goals to tracking your performance, a great marketing strategy ...

Although product placement is more than half a century old ... In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous ...