Private-label marketing gets you shelf space, but that doesn't mean the product will be supported by an advertising campaign. Your product needs to "sell itself" on the store shelf to do well in a ...

So they buy the store’s private label brand because their connection with the store brand is more meaningful than their connection with an individual product brand. “The success we are seeing ...

Organic and eco-friendly private label foods have been among the best-selling items, driven by consumer demand for healthier and more environmentally responsible options. Top Performers: Organic ...

Check your pantry: If you’re like most Americans, you’ll have some private-label products in there. Also known as store brands, these are goods carrying a food retailer’s own name or ...

In today’s Take-Two quarterly earnings, the publisher behind games like Bioshock and Grand Theft Auto announced it has sold off its Private Division label to an unnamed buyer. The Private ...

disclosed plans to produce low-priced private-label white goods appliances ... under which retailers are not allowed to sell Panasonic’s products at discount prices in exchange for the company ...

Private-label products have seen significant growth globally, and I see packaging design playing a crucial role in their success. As brands compete for consumer attention, the way private-label ...

An Indian startup founder claims Amazon's private-label tactics crushed his thriving business, taking it from Rs 20 lakh ...